Vanella is the Global CEO of Hall & Partners, brand strategy consultancy powered by data, research and insight. Before this she spent 20 years working as a planner in some of the UK’s best advertising agencies, including BBH, AMV/BBDO and JWT.
Vanella has always been passionate about brands and communications, what they are trying to do, how they are created and how they work. She strives for outstanding creativity in anything she is involved in.
Hall & Partners has built a reputation for pioneering new thinking to inspire the industry. They have recently launched their new integrated marketing engagement model called Engager. Engager acts as a strategic framework to describe the way people experience and build relationships with brands.
Vanella’s role is to provide inspiration, energy and direction for the company and teams, to help them develop strong client relationships and attract valuable new clients.
Her highlights whilst at Hall & Partners have been to help the company grow successfully, becoming the first research company to win a place in The Sunday Times ‘Top 100 Best Companies to Work For’ and Marketing Magazine’s ‘Research Agency of the Year’ and is this year’s winner of MRS ‘Best Agency’. Vanella has also won a UK Woman of the Year award.
She is Chair of the Fellows Board of the Market Research Society and now sits on the development boards of MHA care for the elderly and WebCredible.